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A 20 year veteran of the fitness industry, from personal trainer to pilates teacher to yogini, Wendy decided to merge her previous sales and marketing experience with her passion for fitness and launched Aspen Yoga Mats in 2011. Aspen Yoga Mats was envisioned on a hike called The Hunter Creek Trail in Aspen, CO. Her wish is that Aspen Yoga Mats colors and designs help others to find lightness and joy in their practice as well as healing, alignment and balance on and off their mats.