How many times have we heard, or even said it ourselves -- "You run/ hit/ throw like a girl." A lot of us have taken this to mean something negative, or imply weakness.
That's exactly what this powerful ad campaign from Always draws attention to: when did doing things "like a girl" become something negative? The ad aims to empower both young and old women, so they can reclaim and own the phrase to mean active, strong, and triumphant.
It won't magically make ALL girls and women feel empowered overnight, but it's a good start. Check it out!